Summary

TikTok launched a new e-commerce policy to enhance product quality standards for sellers on the platform. This launch was supported by the creation of educational deliverables driven by user insight and competitive market research. The technical content strategy for this new policy was strengthened by a deep understanding of the needs of all potential audiences, informing the successful launch of several writing deliverables, including error messages, FAQs, refined policy playbook style guide, and user-focused articles.