Hi, it's Toni-Ann! I specialize in research, content design, and technical writing. This portfolio highlights key projects and accomplishments from my nine-year career developing writing deliverables for various tech and media organizations.
Technical Writing & Content Strategy
Owned technical documentation content strategies within TikTok's e-commerce policy team, including crafting articles, policies, style guides, and templates. Conducted competitive analyses to create scalable, user-focused content solutions for sellers, customers, and internal teams to drive engagement.
Linguistics Research
Completed an M.A. in Linguistics at California State University, Northridge (CSUN) in 2022, with a linguistics grant (2023) and academic fellowship (2021). Taught two college writing and ESL classes and conducted data analysis using R. Specialized in sociolinguistics and syntax, focusing on the connection between language and identity, and presented research at multiple national conferences.
Digital News Writing & Producing
Wrote and produced high-traffic web articles for the Southern California CBS News market, covering key events like the coronavirus, wildfires, and elections, while developing social media content and infographics to drive engagement and optimize strategies. Focused on accessibility and clarity to reach diverse audiences, and curated visual assets to enhance storytelling.
Broadcast News Writing & Producing
Synthesized sources to create cohesive narratives for CNN coverage, writing anchor scripts and guiding tone and style for stories shared with 1,000+ partners. Covered major events during breaking news, contributing to top stories across various topics from 2016 to 2019, and used SEO strategies to share updates via social media and internal platforms quickly.